Wednesday, 27.01.

Drugstore. No, not that kind.

We are proud to announce the launch of Drugstore in South Africa – an innovative concept founded by Publicis Worldwide that aims to bridge the gap between big brands and tech start-ups, providing a platform to facilitate engagement and fuel game-changing ideas.

There are currently three Drugstores around the world, in London, Sydney and Zurich, with access to a global network of start-ups. The South African branch will be the fourth to launch under the Publicis umbrella.

The concept is simple: Big brands understand big business and act accordingly, but the sheer scale of their operations means that they tend to struggle to keep up with the fast-moving world of technology. Similarly, small tech start-ups are equally lost in the world of big business.

Drugstore aims to foster collaboration between big and small, bringing these two worlds together in an environment that encourages innovative thought and knowledge sharing, with the built-in protection of a strategy leader who is equally committed to building big business and incubating small ideas.

This launch is a natural extension of our philosophy, which sees adventurous minds leading the change in helping clients transform in the digital age. Because collaboration doesn’t happen on its own, Drugstore facilitates potential relationships through ‘’Managed Incubators’’, which involve the support and mentorship of select start-ups with the aim of developing an idea to fruition.

We’re really excited about what Drugstore can do for our clients – delivering the agile and innovative ideas of the start-up world alongside our intricate knowledge of our client’s strategic imperatives, to deliver innovation that serves a great brand purpose. We’re equally excited to see what this does for the start-ups themselves – exposure to genuine scale is something that so few tech start-ups in this country are able to experience.

For more information on Drugstore:

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