Wednesday, 15.07.

Here’s what Publicis Machine’s Top Dogs think young 20 somethings should do before they reach 30 – Andy Gilder

Reaching the big 3-0 is often considered a turning point in one’s life and career and many of us 20 something’s have a blinding obsession to make it big, career wise, before then. Some of us are also very guilty of being so focused on this milestone that we race through our 20s without realizing that the lessons we learn in this 10 year period equip us more for life than we will ever know.

So, we asked a few of our top dogs, who the majority of us consider to have made it big time, for some valuable insider life and career advice on what we should have done or should be doing before we reach 30. We’ll be running a series of these so keep an eye out for more!

Andy Gilder – Head of Digital

Follow the Rabbit Hole of Knowledge that is the World Wide Web. Google University. YouTube tutorials. Lynda. Medium. The Cannes Winners Case Study website. The Ted Talks App. Blogs. Forums. Plain, old Google.

Aside from a few great mentors in my career (there have been 3, maybe 4) these platforms have taught me the most about how to best do my job. I didn’t study a day in advertising college before joining the agency and I have “no fundamentals of marketing” degree sitting in a drawer somewhere.

What I do have is hours and hours (probably months, now) of on the job study and everyday I’m trying to learn new things faster and faster. Every single day. That includes weekends. If you’re not learning at least five things everyday (five things, not one) you’re falling behind the people who are leading your industry.

I cannot stress enough how “Googling” how to do your job each day is the single most important thing you can do in the modern world of communications. When someone says something in a meeting/presentation/tweet and you’re too afraid to ask what it is, write it down and get back to your desk later to Google it. Then read everything you can about it. Read more than the person who first mentioned the term has read. Read why the idea is good and where it has been used before. Then read all the negative comments about it in the comment section and dive deeper into the negatives. You’ll know more than the person who threw out the terminology in the first place and you’ll fast become the expert on it. From here you can decide if you want to repeat it. If there’s one thing I’ve learned in the communications industry, it’s that it’s not a waste of time to follow the rabbit hole of knowledge as deep as it goes.

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