Monday, 21.11.

Kicking it into 5th gear

Publicis Machine has just won the hotly-contested Mercedes-Benz Cars Digital/CRM account and already our talented team is gearing up to elevate the digital footprint of this powerful global brand. Mercedes-Benz Cars is a division of Mercedes-Benz South Africa and MBFS, a wholly-owned subsidiary of MBSA.

“Mercedes-Benz is already a leader in the local digital landscape,” comments Publicis Machine MD Tom Fels, “but has enormous appetite to accelerate its innovation agenda and connect more closely with its customers.”

The win followed a competitive four-way pitch and will see Publicis Machine develop new campaigns as well as maintain the brand’s existing digital platforms across the web, social media and CRM platforms.

“With an already massive following in the digital space, we couldn’t be more excited about building on this success by generating compelling content and engaging with the right audiences in the right moments,” says Fels.

Over the past years, Publicis Machine has developed into a world-class agency committed to helping its clients ‘Lead the Change’ and in so doing become brand leaders that are not only relevant today, but also have the capacity to adapt to tomorrow. The addition of the Nurun business as a technology and digital media specialist within the Publicis group earlier this year, has further deepened the range of technical capabilities available to clients in their own digital transformation.

Commenting on the appointment, Mercedes-Benz Passenger Cars Marketing Director Selvin Govender says: “We believe Publicis Machine is the perfect fit for our growing digital requirements and we will align synergies going forward, staying true to our Mercedes-Benz brand promise, ‘The Best or Nothing’.”

Back to overview

29.05.

Publicis Machine team gets financially fit

This May, we donned our mental Lycra and focussed on broadening our understanding of the financial aspects of our business and how it relates to...

29.05.

Incentiv talks taking the risk out of promotional rewards

The right rewards to engage your consumers without putting your business at risk? All you need to do is talk to the right people.

29.05.

A radio campaign that has listeners catching their breath

Radio listeners feeling stressed? It’s exactly what Publicis Machine was going for with our latest Biral campaign.

Contact Us

Find your closest contact.

Not what you’re looking for? Find our other offices.