Maximising efficiency with Moagi Bodibe
In a world made mad by a million marketing messages moving at a million miles an hour, strategic brand thinking is perhaps the most vital element of any modern brand campaign. More so than ever before, it is the thinking that happens behind the scenes, way before campaigns hit our screens, that will define the success (or not) of a brand.
Which is why we are proud to announce the appointment of Moagi Bodibe as Chief Strategy Officer, to manage the full strategic operations of the group, spanning not only our flagship Johannesburg and Cape Town offices, but also the group’s five specialist pillars: Narrative (content marketing), Incentiv (loyalty and rewards), Answered (research), Moon Walk (public relations), and Nurun (technology specialist).
Moagi’s recent appointment is in keeping with CEO Adrian Hewlett’s firm belief that agencies of the future will need to provide clients with a full-service marketing solution, and co-ordinate brand messaging across a broad spectrum of communications platforms.
“We live in a fast-paced world, surrounded by a swirl of brand messages all competing for the decreasing attention span of the increasingly-sceptical and dismissive consumer. It might sound counter-intuitive, but in order to create a successful campaign in a world that is in constant motion, it’s crucial that you stop, and take time to think, to truly understand, to plan and to co-ordinate.
“At Publicis Machine, we believe passionately in thinking before we act, and we believe that Moagi not only understands the necessity of taking the time to think, but also possesses the necessary courage to do so,” says Adrian.
Moagi joins Publicis Machine from Metropolitan Republic where he most recently led the strategic planning efforts for MTN in South Africa as well as in numerous Southern and East African countries. Prior to that, he worked as a consultant at brand strategy consultancy Yellowwood, and at Vodacom, where he fulfilled a number of roles in product, content and segment marketing, culminating in his heading up the critical youth segment.
MD for Johannesburg, Wimpie Le Roux is equally excited to have Moagi on the team. ‘’We were looking for someone who has a real passion for creativity, insight and data, and who is geared towards finding strategic solutions for our clients’ business challenges, and we found this in Moagi. We work in one of the fastest-moving environments in the business world, and we know it’s vital to develop and evolve faster than the environment in which we work. Hiring the brightest minds in the business is the best way to ensure that we stay one step ahead,” he says.
Moagi, who joined the team in January this year, is based in the Johannesburg office. He has already started working across the full spectrum of Publicis Machine’s blue-chip client list, including Nestle, Mercedes Benz; First for Women, Emirates Airlines; L’Oreal, Dark & Lovely, Red Bull, Pernod Ricard and Singita.
Welcome aboard, Moagi!