No Boys Allowed
We are ecstatic to announce that we have officially been appointed as the advertising agency of choice on the 1st for Women Insurance account. This announcement follows an intense three-stage pitch process which our amazing team of ladies at Publicis Machine managed to win, scooping one of the top women’s brands in the country – and taking a massive step up in their careers. Arguably a life changing event.
It is with great pride that we announce this win, and with equal pleasure that we congratulate the team who won it. We took a big decision to let the team that would ultimately work on the business, pitch on the business, with little interference from top leadership in the agency.
1st for Women Insurance was launched in 2004 and offers car, home, business and life insurance products as well as a range of value-added products designed by and for women. The brand also has a foundation that assists and empowers the women of South Africa, and so, logically, a women’s insight on the brand key to winning, hence the female all-star team. The 1st for Women team were looking for the right strategic, creative and cultural fit for the brand, and placed strong emphasis on the team dynamic as they were looking not only for a once-off campaign, but a long term partnership.