Monday, 27.03.

Rebooting the System Software

Incentiv blows it out the stratosphere as its business has experienced phenomenal growth over the last 12-18 months.

The growth of Incentiv was the result of a focussed effort to create new products and new platforms to meet the ever changing needs of the market. This wholeheartedly syncs with the Publicis Group’s vision of leading in the digital transformation.

The quantum leap forward in digital execution gave the company a vastly increased ability to scale business, and as a result thereof, began running bigger and better campaigns for Incentiv’s clients.

Over and above the size of the campaigns being run it became increasingly evident that the company needed to reposition itself within the market to better explain it's value proposition and the benefits it offers its clients.

Off the back of these needs, the company embarked on a rebranding exercise and relaunched officially on 1st of February with an increased focus on the risk services it provide clients. The tagline “All of the rewards, none of the risk” explains how clients are able to offer rewards on their campaigns, which exponentially outweigh the cost they’re actually paying for them.

Incentiv has cemented itself as a specialist provider of promotional and loyalty risk services and is constantly evolving and innovating products, platforms and program mechanics to ensure clients achieve their program objectives.

As a result, Incentiv has become a highly specialised business that is leading the market in its field. With blue-chip clients like: Samsung, Nedbank, Edcon, Woolworths, SAB, Nestle, TFG (The Foschini Group), Sanlam, Unilever, Cell C and many others, Incentiv’s record to deliver client returns speaks for itself.

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