We are thrilled to be nominated once again as Agency Of The Year at the New Generation Awards 2022 and to have been named as finalists in so many different, competitive categories. “We are so excited to showcase the campaigns our teams have been hard at work...
The challenge was an interesting one… In the age of COVID-19 and social distancing, how could Heineken enable South African fans of the UEFA Champions League to enjoy it “together” during lockdown, in the 2021 season? Soccer is a social sport. Watching soccer, even...
South African creative solutions agency, Machine_ has launched its 2022 Mandela Day campaign: “Machine_67 x Blackboard”, offering incredible artworks in an online raffle to those who donate to the cause, in turn supporting future...
Creative solutions agency Machine_ is diversifying their client compliment with another pitch win, this time with cutting-edge, education solutions business, Setanta Institute. The institute, which originated in Ireland, offers services for undergrads and postgrads in...
The IAB SA has just announced the finalists in the 14th annual Bookmark Awards – and creative solutions agency Machine_ is thrilled to announce that they have received 15 finalist spots. Well-known for recognising digital excellence, and often called the ‘Digital...
Machine_ has announced that it has been awarded another PepsiCo sub-Saharan Africa (SSA) pitch win. The portfolio follows the corporation's pitching drive, across all disciplines, which came as a result of its acquisition of Pioneer Foods. Retaining the Simba and...
By 2023, we can expect that recognising and targeting users via third-party cookies will be a thing of the past. As platforms like Google look to phase out cross-site tracking, the way we think about reaching and, importantly, knowing our audiences as marketers will...
At the SA Publication Forum Awards 2021, Machine_ has scooped up an impressive 5 Gold, 7 Silver and 6 Bronze awards, dominating across most categories. These wins included the prized Golds for Best Digital Publication, Best Internal Magazine, Best Publication...
Creative solutions agency Machine_ adds fresh creative blood to their growing Cape Town team as they welcome industry mover and shaker Jabulani Sigege. Sigege will take over from PJ Eales as Executive Creative Director as of 1 November. After almost seven years at the...
Every social media platform has its crowd, but TikTok has taken all crowds in the social media scene by storm. When the platform first launched in 2016, no one could have predicted the bewildering impact it would have worldwide just five years later. As...
The 13th annual IAB SA Bookmark Awards has recently announced its 2021 jury panels and their respective chairs. Machine_ is thrilled to see three of our top talents selected to judge at this prestigious award show. Ruddy Gatare – brand strategistjury panel: youth...
Machine_ launches The Forge, an initiative that will find, nurture and empower young creative talent and equip them with all the tools necessary for a career in advertising and communications, including a full bursary to a top creative school. With the aim of...