Team Publicis Machine South Africa

Group Managing Director

Group Managing Director, Publicis Machine

Tom Fels

Tom has over a decade of experience in various marketing disciplines. He began his career at Fitch in Dubai with a focus on brand creation and design. Armed with a solid grounding in the hospitality, property development and luxury retail sectors, he returned to South Africa and joined strategic BTL agency thirtyfour on the SAB account. Here he honed his shopper marketing skills and accelerated the growth of the business through the addition of several blue chip FMCG clients. In 2012 the agency was recognised as AdReview’s Specialist Agency of the Year. Spotting an opportunity for growth, Tom then joined Machine to lead the integration of specialist teams and spearhead business efforts. To date, this has reflected in wins on Red Bull, adidas, Miller Genuine Draft, Nando’s and Land Rover Jaguar, among others. In 2013, Machine was voted AdReview’s Breakthrough Agency of the Year and shortly after joining the Publicis Worldwide network, Publicis Machine was featured as a finalist in AdFocus 2014 Agency of the Year.

Tom Fels

Group Managing Director
Publicis Machine

CEO

CEO, Publicis Machine

Adrian Hewlett

In 2004, at the age of 26, Adrian Hewlett founded The Habari Group, a media and marketing communications company. The company was the partner to MSN in Africa for seven years and then went on to launch the commercial operations for Facebook in Africa in 2010, while counting the likes of the BBC and LinkedIn amongst its partners.

Habari Media won the Best Digital Media Sales House award at the 2010 Bookmark Awards. In the same year Hewlett was awarded the Greatest Individual Contribution to Digital Media and Marketing. In 2011, The Mail and Guardian named him one of the Top 200 Young South Africans.

In 2012 with an annual group turnover of R150 million, Adrian led the company through a major re-organisation of its agency offering which saw the consolidation and launch of Machine, now one of South Africa’s leading integrated digitally focused agencies. Machine was ranked 9th at the Loeries in 2012. At the 2013 Finweek Adreview, Adrian was recognized as the individual Ad Achiever of the year for his role in the greater advertising industry and for Machine as Breakthrough Agency of the Year. In 2014 Machine was ranked as the “national agency to watch” in the MarkLives agency survey. Adrian grew up in Mozambique and speaks fluent French and Portuguese.

Adrian Hewlett

CEO
Publicis Machine

Managing Director

Managing Director, Publicis Machine

Wimpie Le Roux

Wimpie has 16 years of large agency experience (FCB) in South Africa. He has managed a multitude of different brands spanning across a number of industries including FMCG, Telecommunications, Automotive, Financial Services and Utilities. In early 2014 he joined Publicis Machine to help drive the growth of the business in South Africa. He strongly believes in the value of honest relationships with staff & clients alike - "If the relationships are good, the work will be good and consequently the business results will follow". Outside of work Wimpie loves participating in endurance events like triathlons and mountain biking races.

Wimpie Le Roux

Managing Director
Publicis Machine

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